Job Title: PR Executive
Location: R Parfums showroom @ 34 Nguyen Duy Hieu, Thao Dien Ward, Thu Duc City, Ho Chi Minh City
About Us
R Parfums is a niche perfume house founded by Perfume Artist Rei Nguyen, dedicated to crafting fragrances that tell stories and evoke emotions. Inspired by Asian values, cultures and heritage, R Parfums puts its heart in creating artistic niche perfumery.
We believe in the art of perfumery as a sensory journey, merging tradition with innovation. Our brand is known for its commitment to quality, creativity, and the immersive experiences we create for our customers.
Job Summary
As a PR Executive at R Parfums, you will play a pivotal role in shaping and communicating the brand’s identity and values. You will be responsible for developing and executing PR strategies that enhance our brand presence, foster positive relationships with media, influencers, and our community, and ensure that our stories reach and resonate with the right audiences.
Key Responsibilities
- Develop and implement comprehensive PR strategies to promote R Parfums’ brand image, product launches, and events.
- Build and maintain strong relationships with key media contacts, influencers, and stakeholders in the fragrance and luxury industries.
- Write and distribute press releases, media kits, and other PR materials to communicate brand messages effectively.
- Manage media inquiries and interview requests, ensuring consistent and positive coverage.
- Collaborate with the marketing team to align PR efforts with broader marketing campaigns and initiatives.
- Organize and manage press events, product launches, and exhibitions, including the coordination of logistics and media attendance.
- Identify opportunities for brand partnerships and collaborations to enhance brand visibility.
- Manage social media communications in alignment with PR strategies to engage with our audience and maintain brand consistency.
Qualifications
- Bachelor’s degree in Public Relations, Journalism, Communications, Marketing, or a related field.
- 2-4 years of experience in public relations, preferably within the luxury, beauty, or fragrance industry.
- Strong writing and communication skills with a proven ability to craft compelling brand narratives.
- Excellent organizational skills.
- Creative thinker with a passion for storytelling and brand-building.
- Proficiency in social media platforms and digital PR tools.
- A keen interest in the fragrance industry and an understanding of current trends.
Why Join Us?
- Be part of a dynamic and creative team at the forefront of the fragrance industry in Vietnam and an ambition to go global.
- Work in an environment that values Asian value, creativity, and quality.
- Get insightful training about perfumery and fragrance industry.
- Opportunity to shape and influence the brand identity of a growing niche perfume house.
- Competitive salary and benefits package.
- Access to industry events, exclusive product launches, and unique professional development opportunities.
How to Apply
Interested candidates are invited to submit their resume, a cover letter detailing their relevant experience, and a portfolio of past PR work to [email protected].
Please include “PR Executive Application – [Your Name]” in the subject line.
