Job Title: Marketing Executive
Location: R Parfums showroom @ 34 Nguyen Duy Hieu, Thao Dien Ward, Thu Duc City, Ho Chi Minh City
About Us
R Parfums is a niche perfume house founded by Perfume Artist Rei Nguyen, dedicated to crafting fragrances that tell stories and evoke emotions. Inspired by Asian values, cultures and heritage, R Parfums puts its heart in creating artistic niche perfumery.
We believe in the art of perfumery as a sensory journey, merging tradition with innovation. Our brand is known for its commitment to quality, creativity, and the immersive experiences we create for our customers.
Job Summary
We are seeking an experienced and motivated Marketing Executive to join our growing team. The Marketing Executive will be instrumental in developing and executing marketing initiatives that amplify our brand presence, engage our audience, and drive sales. This role requires a blend of strategic thinking, creativity, and hands-on execution, with a strong focus on digital marketing and content creation.
Key Responsibilities
- Develop and implement marketing strategies that align with R Parfums’ brand ethos and business goals, targeting luxury consumers and niche markets.
- Manage and optimize our digital marketing channels, including social media platforms, email campaigns, and online advertising.
- Create and curate compelling content that resonates with our audience and drives engagement.
- Conduct market research to understand industry trends, consumer behavior, and identify new opportunities for growth.
- Plan and execute marketing events, including product launches, pop-up shops, and exhibitions.
- Identify and foster strategic partnerships with influencers, media outlets, and other brands.
- Monitor and analyze the performance of marketing campaigns using analytics tools. Provide regular reports on key metrics, offering insights and recommendations for optimization.
- Work closely with the sales and customer service teams to ensure a cohesive and exceptional customer experience. Develop loyalty programs and initiatives to strengthen customer relationships.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
- 3-5 years of marketing experience, preferably within the luxury/ beauty/ fragrance sectors.
- Demonstrated success in executing digital marketing campaigns.
- Proficiency in digital marketing tools and platforms, including SEO, SEM, social media, and email marketing.
- Strong copywriting and content creation skills, with an eye for detail and a flair for storytelling.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Experience in event planning and execution, with a track record of successful brand activations.
- Strong interpersonal skills and the ability to build and maintain relationships with partners and stakeholders.
Why Join Us?
- Be part of a dynamic and creative team at the forefront of the fragrance industry in Vietnam and an ambition to go global.
- Work in an environment that values Asian value, creativity, and quality.
- Get insightful training about perfumery and fragrance industry.
- Opportunity to shape and influence the brand identity of a growing niche perfume house.
- Competitive salary and benefits package.
- Access to industry events, exclusive product launches, and unique professional development opportunities.
How to Apply
Interested candidates are invited to submit their resume, a cover letter detailing their relevant experience, and a portfolio of past PR work to [email protected].
Please include “Marketing Executive Application – [Your Name]” in the subject line.
Other position: PR Executive Position Now Open at R Parfums
