Discover the role of fragrance in Eastern culture – from life philosophies and scent appreciation to aesthetic values and handcrafted perfume ingredients.
Month: April 2025
R Parfums: When Fragrance Becomes an Artistic Storyteller | The Brand Story
R Parfums – a journey of creating perfumes as an art form, where emotions, memories, and Eastern aesthetics blend seamlessly under the artistry of Rei Nguyễn.
Rei Nguyễn and the Art of Perfume on VTV3
“Thời gian ơi, kể chuyện!” (Oh Time, Tell a Story!) – Episode 3: “Và hoa sẽ nở” (And the Flowers Will Bloom) is a TV Show by The National television broadcaster of Vietnam (Channel VTV3), airing on March 9, 2025. This is a special artistic event that connects nature, memories, and emotions, helping the audience […]
Narcissus in Eau de Hajime – From Flower to Niche Perfumery
The Beauty of Narcissus in the World of Fragrances In the world of perfumes, every ingredient carries its own story – some scents are bold and intense, while others are as gentle as a soft, lingering note. Narcissus, a symbol of beginnings, has always been a muse to many perfumers with its sophisticated fragrance and […]
Savoring Perfume as the Ancients Savored Tea – The Art of Sensing with Nostalgic March
Enjoying Tea – The Art of Subtle Elegance For the people of old Tràng An, tea was not merely a habit—it was an art of living. From the careful selection of tea, water, and teapot to the measured way of pouring and the graceful manner of sitting, every detail moved to its own gentle rhythm: […]


