Rei Nguyễn and the Art of Perfume on VTV3

April 3, 2025 0 3 min read

“Thời gian ơi, kể chuyện!” (Oh Time, Tell a Story!) – Episode 3: “Và hoa sẽ nở” (And the Flowers Will Bloom) is a TV Show by The National television broadcaster of Vietnam (Channel VTV3), airing on March 9, 2025. This is a special artistic event that connects nature, memories, and emotions, helping the audience to rediscover those wonderful moments through storytelling and artistic performances.

The show gathers many renowned artists and experts, including:

People’s Artist Như Quỳnh

People’s Artist Thái Bảo

People’s Artist Trần Ly Ly

Painter Lê Thiết Cương

Designer Minh Hạnh

Poet Hữu Việt

Photographer Khánh Phan

Perfumer Rei Nguyễn

Guests shared touching stories about flowers in painting, photography, poetry, music, and human emotions. Memories of love, and sentiments linked to various blooms were also beautifully portrayed —like Hà Nội’s blackboard tree’s flowers, the phoenix flower reminiscent of school days, and many more.

The show also featured elegant artistic performances, such as “Hoa Xuân Ca” by musician Trịnh Công Sơn, staged by Bùi Hà Miên and Trịnh Minh Hiền, and the performance “Hoa sữa” by Hồng Đăng by People’s Artist Thái Bảo along with his son Bảo Anh. These melodies not only revived the memory of spring and Hà Nội but also stirred deep emotions of love and life.

In this show, perfumer and founder of R Parfums, Rei Nguyễn, shared her enchanting stories about the art of scent and the deep emotions that fragrances evoke. Rei Nguyễn, who studied perfume design in Tokyo and has devoted over 7 years to perfecting her craft, is celebrated for her delicate approach—balancing natural ingredients and embracing their contrasts.

In “Và hoa sẽ nở,” where flowers took center stage, fragrance becomed an indispensable medium for conveying emotion and memory. Flowers have long been an endless source of inspiration for perfumers, with each blossom carrying its own unique message and identity. Particularly, Rei Nguyễn, with her deep love for Vietnamese culture, has selected signature flowers—such as Narcissus, jasmine—to create unique perfume accords that capture the essence of Vietnam.

Rei Nguyễn explained that fragrance could directly stimulate the right hemisphere of the brain, bypassing the logical left, unlike other senses. This makes the art of scent a powerful connector between memory and emotion. A well-crafted fragrance can evoke moments and distant memories beyond what words can express. With her refined blending of natural ingredients, Rei Nguyễn creates perfumes that are not only beautifully scented but also deeply evocative, offering a wholly new sensory experience.

The Power of Fragrance in Connecting Emotions

More than just an aesthetic element, fragrance plays a vital role in life, offering subtle experiences that bring calm and serenity amid a hectic world. From Rei’s perspective, each fragrance is an emotional journey that helps individuals discover joy and peace in life’s simplest moments.

The Art of Scent: A Journey of Creative Expression

In “Và hoa sẽ nở,” Rei Nguyễn shared how the art of scent can harmoniously blend with painting, music, and culture. She believes that fragrance has the power to connect people with nature, with the past, and with the future. Each scent she creates tells its own story—a blend of emotion, nature, and memory that she lovingly wishes to share.

Rei Nguyễn and her exploration of olfactory art in “Và hoa sẽ nở” offered the audience fresh and inspiring artistic experiences. In the program, fragrance was not merely a product but an integral part of art, forging subtle connections among the senses and evoking deep emotions and unforgettable memories.

With interactive discussions, commentary, and live experiences shared by guest artists such as Trần Ly Ly, poet Hữu Việt, photographer Khánh Phan, and hosts Công Tố and Hồng Nhung, the fragrance experience at the VTV studio felt both genuine and vibrant. The audience enjoyed the scent and the engaging interactions it inspired.

Making its debut on National Television VTV alongside artists and experts from diverse fields, “Và hoa sẽ nở” wass a fragrant celebration of spring—a beautiful tribute crafted by Rei Nguyễn and R Parfums.