Press · 2023

R Parfums in L’Officiel: Stories Told in Scent at A Batch of Tasting Notes

Published: 18 September 2023
Language: English
Reading time: 1 min

Read this piece in Vietnamese: Đọc bằng tiếng Việt

First published in Vietnamese on 18 September 2023. Translated in 2026 and kept to the original.

Since then:

The address given here is “Thảo Điền, District 2”. It is now 34 Nguyễn Duy Hiệu, An Khánh Ward, Ho Chi Minh City, and R Parfums has three houses in Ho Chi Minh City: 34 Nguyễn Duy Hiệu, 42 Nguyễn Huệ and 26 Lý Tự Trọng.
The article refers to the house’s first five fragrances. There are now six: the sixth, Shadow Éclat, was launched in February 2025.

The R Parfums showroom: glass cabinets of perfume bottles, a green arched doorway, a stone staircase and lengths of white fabric hung from the ceiling

In 2022, L’Officiel Vietnam held High Society Chapter 07 – A Batch of Tasting Notes at the R Parfums house in Thảo Điền. The magazine published its account of the event in October 2022; what follows is the house’s summary.

The article leads readers along the stone path, across a small pond and through the wooden door at the entrance. Rei Nguyen, the house’s perfumer and founder, explains the name: Rei (レイ) means zero in Japanese, and the R of the logo joins the circle of zero with the character 人, ‘person’. The patina brass began with the old copper-green Rei saw in the imperial city of Huế.

It also tells the stories of the first five scents, each tied to a stage of Rei’s life: Eau de Hajime; Pluviophile and a rain shower in a Shinjuku park; Béton Chaud and childhood memories; 221B and Sherlock Holmes; and Nostalgic March.

“R PARFUMS is a memoir tinged with the colour of time […]” (translated)
L'Officiel Vietnam, 10/2022

Original article (in Vietnamese): L’Officiel Vietnam, 10 October 2022 — https://www.lofficielvietnam.com/beauty/r-parfums-va-nhung-mau-chuyen-duoc-ke-bang-mui-huong-tai-a-batch-of-tasting-notes