Press · 2023

R Parfums in Báo Phụ Nữ: A Young Proprietor Feeling Her Way Towards a Dream in Every Scent

Published: 23 September 2023
Language: English
Reading time: 1 min

Read this piece in Vietnamese: Đọc bằng tiếng Việt

First published on 23 September 2023. This is a summary; the full piece belongs to the source credited at the end.

Rei Nguyen stirring an amber liquid in a glass beaker, beside a row of small vials and scent strips on a marble table

Báo Phụ nữ tells how Rei Nguyen left a career in banking to follow scent, a path she describes as a search for original value.

The piece opens with Nostalgic March, which Rei built from a memory of her grandparents steeping sugarcane and tea with pomelo blossom, with tea at its centre. She recalls studying perfume design and aromatherapy in Japan, finding her way to Koudou, then coming home to source raw materials on her own. She chose the slow road, starting from production rather than importing perfume to decant and sell. The article presents R Parfums as the fruit of those years of trial.